The Pink Lady is a classic gin-based cocktail that was particularly popular among high-society women in the 1930s and 40s. Its pink color comes from the addition of grenadine, and its creamy, frothy texture is achieved by shaking the mixture with an egg white. During the Prohibition era, the Pink Lady was often used as a way to mask the harsh, unpleasant taste of low-quality 'bathtub gin.' The addition of sugar, lemon, and cream (in some variations) made the alcohol much more palatable. Despite its delicate appearance, it is a fairly strong drink. It fell out of favor as 'gendered' drinks became less popular, but it has seen a revival in the modern craft cocktail scene as bartenders rediscover the unique texture provided by egg whites in 'sours.'