Bock is a strong, malty lager that originated in the 14th century in the town of Einbeck, Germany. The beer was so popular that it was exported all over Europe. When the style was later adopted by brewers in Munich, their local accent caused the name 'Einbeck' to sound like 'ein Bock,' which means 'a billy goat' in German. Because of this linguistic coincidence, the goat became the symbol of the beer and is still featured on the labels of many Bock and Doppelbock brands today. Historically, Bock was associated with special occasions and religious festivals; monks would often brew a stronger version called 'Doppelbock' to serve as 'liquid bread' during periods of fasting like Lent, when solid food was prohibited but beer was allowed.