In 1996, 'Independence Day' (ID4) set a new standard for blockbuster marketing by using the Super Bowl to launch its campaign. The teaser trailer, showing a massive shadow moving over the White House followed by its spectacular destruction, became an instant cultural sensation. Directed by Roland Emmerich, the film utilized a mix of digital effects and detailed physical miniatures—the White House model used for the explosion was 12 feet wide. This 'disaster' marketing created an immense 'must-see' factor, leading the film to gross over $800 million. It cemented Will Smith's status as the king of the July 4th weekend and proved that destruction-based spectacle was a universal language for global box office success.