After the 1984 releases of 'Indiana Jones and the Temple of Doom' and 'Gremlins'—both of which featured intense violence but were rated PG—outraged parents demanded a middle ground. Steven Spielberg suggested to MPAA president Jack Valenti that there should be an intermediate rating for films that were too intense for young children but didn't warrant an R rating. This led to the creation of PG-13. The very first film to be released with this new rating was 'Red Dawn' (1984), a movie about a Soviet invasion of the United States. While 'The Flamingo Kid' was technically the first to be *rated* PG-13, 'Red Dawn' was the first to hit theaters with the label. Today, PG-13 is the 'sweet spot' for Hollywood studios, as it allows for mature action while still permitting the massive teenage demographic to attend without a guardian.