To celebrate the 50th anniversary of James Bond, 'Skyfall' was released in 2012 and became the first (and currently only) Bond film to cross $1 billion. Directed by Sam Mendes, the film was praised for its cinematography by Roger Deakins and its focus on Bond’s personal history. It proved that a 50-year-old franchise could still be a 'top-tier' global blockbuster if it reinvented itself for a modern audience. The title song by Adele became a global hit and won the first-ever Academy Award for a Bond theme. Its success rejuvenated the Bond brand, making it one of the most valuable properties in cinematic history.