Sam Raimi’s 'Spider-Man' was a milestone for blockbusters, becoming the first movie to earn over $100 million in a single weekend. In May 2002, it grossed $114.8 million in just three days, a feat that shocked industry analysts. The film benefited from the massive popularity of the character and a marketing campaign that successfully appealed to both children and adults. Its success proved that superhero movies were not just a niche genre, but the future of the Hollywood blockbuster. It set the stage for the massive comic book movie boom that dominated the box office for the next two decades.