Fact Finder - Movies

In 2015, 'The Force Awakens' became a historic blockbuster by earning $248 million in its opening weekend in the U.S. alone. It capitalized on 30 years of nostalgia, bringing back original cast members like Harrison Ford and Carrie Fisher. It eventually grossed $2.06 billion. Its success proved that the Star Wars brand was still the most powerful force in pop culture, even after a 10-year hiatus from theaters. It also pioneered the 'secretive' marketing campaign, where almost nothing of the plot was revealed in trailers, creating a 'must-see-it-now' urgency to avoid spoilers.