While 'Avatar' and 'Avengers: Endgame' hold the records for the highest raw dollar amounts, 'Gone with the Wind' (1939) remains the undisputed champion when adjusted for inflation. In today's currency, the film has earned approximately $3.9 billion at the global box office. Its success was fueled by the fact that it was a cultural event in an era without television, and it was re-released in theaters nearly every decade for 40 years. To reach this number today, a film would need to sell nearly double the amount of tickets that 'Avatar' sold. This record highlights the massive shift in how audiences consume media, as 1930s audiences would often see a hit film dozens of times in a theater because there was no other way to watch it at home.