Directed by Steven Spielberg, 'Jaws' is widely credited as the first 'summer blockbuster.' Before 1975, summer was considered a dumping ground for weak films because studios believed audiences preferred being outdoors. Universal Pictures changed the game by utilizing a massive 'wide release' strategy, opening the film in hundreds of theaters simultaneously rather than the traditional slow rollout. This was supported by an unprecedented television advertising campaign that cost $700,000. The film's success was driven by its suspenseful storytelling and John Williams' iconic two-note score. It became the first film to earn $100 million at the box office, fundamentally changing how Hollywood marketed and distributed movies.