For the conclusion of his Batman trilogy, Christopher Nolan utilized a 'prologue' strategy to build massive hype. Six months before release, the film's opening plane-heist sequence was shown in its entirety in front of IMAX screenings of 'Mission: Impossible – Ghost Protocol.' This created an intense 'must-see-in-IMAX' demand. The film grossed $1.08 billion despite the high expectations set by its predecessor. It remains a prime example of 'anticipation marketing,' where showing a high-quality segment of the film early can drive massive advance ticket sales for the full blockbuster release.