In Hollywood, if a director is so unhappy with a film that they want their name removed from the credits, they historically used the official pseudonym 'Alan Smithee.' The name was first used in 1969 for the film 'Death of a Gunfighter.' After the original director was fired and the replacement also felt he hadn't done enough work to claim credit, the Directors Guild of America (DGA) invented 'Alan Smithee' as a standardized name. The rules were strict: directors had to prove the studio had taken creative control away from them. The pseudonym became a running joke in the industry until it was officially retired in 2000 after the release of the film 'An Alan Smithee Film: Burn Hollywood Burn,' which ironically drew so much attention to the name that it was no longer an effective 'invisible' placeholder.