The Swedish pop sensations ABBA, comprised of Agnetha, Björn, Benny, and Anni-Frid, are known globally by the acronym of their first names. However, before they could use the name officially, they had to negotiate with a Swedish canned fish company called Abba AB. The seafood company, which had been in business since 1838 and was famous for its pickled herring, held the trademark for the name in Sweden. The band's manager contacted the company to ask for permission. The company agreed to let the band share the name, provided they didn't make the company feel 'ashamed' of the association. The band went on to win the Eurovision Song Contest in 1974 with 'Waterloo,' launching a career that would make them Sweden's most famous export alongside Volvo and IKEA.