Luis Fonsi and Daddy Yankee's 'Despacito' became a global phenomenon in 2017, especially after the Justin Bieber remix. It tied the record (at the time) for most weeks at number one on the Billboard Hot 100 (16 weeks). The song is credited with bringing Latin pop back to the forefront of the global mainstream. An incredible side effect of the song’s success was a reported 45% increase in tourism to Puerto Rico. Fans flocked to see 'La Perla,' the colorful neighborhood in San Juan where the music video was filmed. The video was also the first to reach 3, 4, and 5 billion views on YouTube. It remains a symbol of the 'streaming era' where non-English songs can dominate global markets through digital platforms.