Fact Finder - Music

Fact
The 'God's Plan' Philanthropy
Category
Music
Subcategory
Hit Songs
Country
Canada
Description
Drake's 'God's Plan' was a massive hit that spent 11 weeks at number one on the Billboard Hot 100. It is most famous for its music video, which had a budget of nearly $1 million. However, instead of using the money for production, Drake gave it all away to people in Miami. The video features real-life footage of Drake handing out cash to families, paying for people's groceries, and donating to schools and shelters. The song broke single-day streaming records on both Spotify and Apple Music. It won the Grammy for Best Rap Song. Its success solidified Drake's status as the dominant force in hip-hop for the 2010s and popularized the 'feel-good/vlog' style of music video.