Founded by brothers Jared and Shannon Leto, 30 Seconds to Mars took their name from a specific section of a rare manuscript titled 'Argus Apocraphex.' Jared Leto explained that the name is a metaphor for the future and the rapid pace of human technological advancement. He found the phrase in an old Air Force thesis that discussed how humans were technically only '30 seconds' away from Mars in terms of how fast technology was accelerating. The name reflected the band's ambitious and cinematic musical style. They are known for their incredibly dedicated fan base, called the 'Echelon,' and for holding the Guinness World Record for the longest concert tour by a rock band, playing 309 shows in support of their album 'This Is War.' Jared Leto has also balanced his music career with a highly successful, Oscar-winning acting career.