In 1516, Sir Thomas More published 'Utopia,' a book describing an ideal island society with perfect laws and social customs. The word More coined is a clever pun in Greek. It can be read as 'ou-topos' (no place) or 'eu-topos' (good place). By choosing this name, More was suggesting that while a perfect society is a 'good place' to strive for, it is also a 'no place' that can never truly exist in reality. The book sparked a new literary genre of 'Utopian' and later 'Dystopian' fiction, exploring the possibilities and dangers of trying to engineer a perfect human society. More himself was eventually executed by King Henry VIII for refusing to acknowledge the King as the head of the Church of England.