William Morris, a leader of the Arts and Crafts Movement, founded the Kelmscott Press in 1891 to return to the traditional methods of hand-printing and bookbinding. His masterpiece was 'The Works of Geoffrey Chaucer' (1896), often called the 'Kelmscott Chaucer.' It is considered one of the most beautiful books ever printed. Morris designed everything: the two new typefaces (Chaucer and Troy), the intricate floral borders, and the overall layout. The book features 87 woodcut illustrations by the Pre-Raphaelite artist Edward Burne-Jones. Morris used handmade paper and special inks to ensure the book was a 'total work of art.' This project was a reaction against the mass-produced, low-quality books of the Industrial Revolution, emphasizing that the physical form of a book should be as beautiful as the literature it contains.