July 10 is celebrated in Brazil as National Pizza Day, particularly in São Paulo. The date honors the strong influence of Italian immigration on Brazilian food culture. São Paulo became famous for its diverse and distinctive pizza styles during the 20th century. Pizzerias across the country commemorate the day with special menus and promotions. Pizza has become one of Brazil’s most popular foods. The celebration highlights the blending of immigrant traditions with Brazilian identity. It is widely observed despite not being an official public holiday.
